Retail Execution Get a 360° view of the store and the market

Retail Execution

Retail Execution is the Risorsa module designed for the punctual verification of agreements with the distribution and detection of market information. The tool allows you to carry out product and category assortment surveys, carry out promotional activities, shelf allocation and conduct personalized surveys in GD as in any sales channel.

The Mobile APP supports the mobile operations of the merchandisers, taking advantage of the historical data and the multimedia supports available and the online/offline functions of the tool. Each phase of the activity, from planning, carrying out the visit and problems solving using configurable to-do lists can be managed on tablets.

The back office of the software, on a Web App accessible from a browser, allows the setting of questionnaires and effective monitoring of mobile activities.

Distinguishing features

Assortment and shelf detection

Execution verification

Qualitative questionnaires and personalized surveys on the point of sale

Guided troubleshooting

Benefici della soluzione

Single working tool

Single working tool for planning and carrying out any type of survey at the point of sale in any physical commercial channel.

Monitoring of activities and centralized management of authorization requests Timeliness in the exchange of communications in the field, without dispersion of messages

Detection speed

Timeliness in the exchange of communications in the field, without dispersion of messages

Speed of detection and immediate transmission in online mode to the Headquarters for the timely resolution of problems

Execution governance

Ongoing monitoring of store activities and structured survey process

Multimedia supports for the collection of product receipts and canvass

Discover how Risorsa can support you in the process

Application features

Detection

Unique tool for retail execution: it includes Category Detection, Product Detection, Promotional Activities Detection and Surveys.

Questionnaires and audits

Possibility of carrying out surveys using questionnaires that can be configured and customized from the Headquarters for the collection of information from the market for the purpose of verifying execution, brand visibility, retail audits or segmentation and profiling.

Perfect visit

The To-Do List allows the best efficiency in the point of sale, the guided path avoids delays and inaccuracies, the shortcuts make the activity in the store more efficient.

History and KPI

Visualization of the KPI history with shortcuts for verifying the problems detected in previous visits (DN, stock-outs, slim shortage, price)

Problem solving

Configurable guided problem-solving procedures for tracking, resolving, and sharing identified issues.

Real time

Real-time online synchronization of in-store data allows for timely intervention on issues such as stockouts or shelf space reductions