The relationship between industry and large-scale retail is very complex and requires special attention to manage. Accurate planning of Trade Spending, monitoring of contractual situation, assortment planning and data collection at point of sale are just some of the aspects that the Sales Director must know how to manage in order to obtain maximum results. For these reasons, the Risorsa Trade Marketing Management solutions are the best choice for managing the trade process.
In traditional distribution, time is an essential resource. The frenzy of working in direct contact with retailers makes the need for speedy order taking, data cleaning and simplified management of the sales forces’ activities overwhelming. Risorsa solutions, especially mobile applications, fully satisfy all needs related to the Normal Trade sales channel.
The Horeca channel, in addition to having the typical needs of normal trade, also has some critical issues related to when the sales force has stock with them that they offer to sell to the point of sale when visiting them. This must be managed by solutions that are capable of managing different aspects, from constant integration with ERP, to managing the loading/unloading of stock, up to the logistic management of the goods.