• Consumer Goods

    We have been supporting the main leading companies in this sector for over 30 years

Market

The Consumer Goods market has characteristics that make the Italian case, one of a kind. Unlike other European countries, in Italy, the partners in large-scale retail have multiplied in a short period of time due to the entry of important foreign retailers, thus making the relationship between Industry and Large-Scale Retail much more complicated and complex.

The complexity of the distribution channel, the growing competitive pressure between the big brands, the medium-sized companies that want to find a place for themselves in large-scale retail and the increasingly frequent use of EDLP (Everyday Low Prices) strategies have made it necessary to have increasingly more careful and precise management of sales expense.

The sectors

FOOD & BEVERAGE

HOME CARE

WINE & SPIRITS

PET CARE

COSMETICS

The main customers

 

A solution for every sales channel

MODERN DISTRIBUTION

TRADITIONAL DISTRIBUTION

HORECA

Modern distribution

The relationship between industry and large-scale retail is very complex and requires special attention to manage. Accurate planning of Trade Spending, monitoring of contractual situation, assortment planning and data collection at point of sale are just some of the aspects that the Sales Director must know how to manage in order to obtain maximum results. For these reasons, the Risorsa Trade Marketing Management solutions are the best choice for managing the trade process.

OPTIMISATION
OF TRADE EXPENSE 

SHARED PLANNING
OF UNIVOCAL DATA

EFFECTIVENESS OF
PROMOTIONAL LEVER

IMPLEMENTATION OF
DYNAMIC DISCOUNTING

ADVANCED CONTROL OF
OFF-INVOICE ITEMS

SIMPLIFIED DEFINITION OF ASSORTMENT
MIX AND CLUSTERING

FLEXIBILITY IN THE DEFINITION OF
MEASUREMENTS AND KPIS

ACCURATE MEASUREMENT
OF PDV PERFORMANCE

DATA
CLEANING

GREATER INTERACTION WITHIN THE
SALES DIVISION HIERARCHY

ADVANCED WHAT-IF
SCENARIO SIMULATIONS

DASHBOARD AND SET REPORTING ON TRADE LEVERS

Traditional distribution

In traditional distribution, time is an essential resource. The frenzy of working in direct contact with retailers makes the need for speedy order taking, data cleaning and simplified management of the sales forces’ activities overwhelming.  Risorsa solutions, especially mobile applications, fully satisfy all needs related to the Normal Trade sales channel.

SPEED OF ORDER
TAKING

ADVANCED MIX
DISCOUNT MANAGEMENT

PLANNING OF
AGENT ACTIVITY

MULTIMEDIA
CATALOGUE

PROFILE DOCUMENT
DISTRIBUTION

MOTIVATION/
GAMIFICATION

CROSS-PLATFORM
SOLUTIONS

CROSS-DIVISIONAL
MANAGEMENT

Retail execution

ACCURATE CONTROL OF
POINT OF SALE

ON-LINE
OFF-LINE

FAST AND USER-FRIENDLY
MOBILE SOLUTIONS

MOBILE
SET REPORTING

Horeca

The Horeca channel, in addition to having the typical needs of normal trade, also has some critical issues related to when the sales force has stock with them that they offer to sell to the point of sale when visiting them. This must be managed by solutions that are capable of managing different aspects, from constant integration with ERP, to managing the loading/unloading of stock, up to the logistic management of the goods.

SPEED OF ORDER
TAKING

GEOLOCALISED
VISIT PLANNING

BARCODE
ORDER TAKING

UNLOADING/LOADING
OF STOCK

MOBILE
WAREHOUSING

MULTIMEDIA
CATALOGUES

ACCURATE
DOCUMENT MANAGEMENT

ON-LINE
OFF-LINE