Market

    The Consumer Goods market has characteristics that make the Italian case, one of a kind. Unlike other European countries, in Italy, the partners in large-scale retail have multiplied in a short period of time due to the entry of important foreign retailers, thus making the relationship between Industry and Large-Scale Retail much more complicated and complex.

    The complexity of the distribution channel, the growing competitive pressure between the big brands, the medium-sized companies that want to find a place for themselves in large-scale retail and the increasingly frequent use of EDLP (Everyday Low Prices) strategies have made it necessary to have increasingly more careful and precise management of sales expense.

    The sectors

    food

    FOOD & BEVERAGE

    home care

    HOME CARE

    wine

    WINE & SPIRITS

    pet care

    PET CARE

    cosmetics

    COSMETICS

    The main customers

     

    A solution for every sales channel

    GDO

    MODERN DISTRIBUTION

    horeca

    TRADITIONAL DISTRIBUTION

    Normal trade

    HORECA

      Modern distribution

      The relationship between industry and large-scale retail is very complex and requires special attention to manage. Accurate planning of Trade Spending, monitoring of contractual situation, assortment planning and data collection at point of sale are just some of the aspects that the Sales Director must know how to manage in order to obtain maximum results. For these reasons, the Risorsa Trade Marketing Management solutions are the best choice for managing the trade process.

      trade spending

      OPTIMISATION
      OF TRADE EXPENSE 

      budget e forecast

      SHARED PLANNING
      OF UNIVOCAL DATA

      promotions

      EFFECTIVENESS OF
      PROMOTIONAL LEVER

      sales conditions

      IMPLEMENTATION OF
      DYNAMIC DISCOUNTING

      off invoice

      ADVANCED CONTROL OF
      OFF-INVOICE ITEMS

      assortments

      SIMPLIFIED DEFINITION OF ASSORTMENT
      MIX AND CLUSTERING

      kpis

      FLEXIBILITY IN THE DEFINITION OF
      MEASUREMENTS AND KPIS

      accurate measurement

      ACCURATE MEASUREMENT
      OF PDV PERFORMANCE

      customer profitability

      DATA
      CLEANING

      hierarchy

      GREATER INTERACTION WITHIN THE
      SALES DIVISION HIERARCHY

      scenarios simulations

      ADVANCED WHAT-IF
      SCENARIO SIMULATIONS

      evaluation

      DASHBOARD AND SET REPORTING ON TRADE LEVERS

        Traditional distribution

        In traditional distribution, time is an essential resource. The frenzy of working in direct contact with retailers makes the need for speedy order taking, data cleaning and simplified management of the sales forces’ activities overwhelming.  Risorsa solutions, especially mobile applications, fully satisfy all needs related to the Normal Trade sales channel.

        orders and returns

        SPEED OF ORDER
        TAKING

        discount mix

        ADVANCED MIX
        DISCOUNT MANAGEMENT

        planning

        PLANNING OF
        AGENT ACTIVITY

        multimedia catalogs

        MULTIMEDIA
        CATALOGUE

        profiled

        PROFILE DOCUMENT
        DISTRIBUTION

        gamification

        MOTIVATION/
        GAMIFICATION

        multi platform

        CROSS-PLATFORM
        SOLUTIONS

        assortments

        CROSS-DIVISIONAL
        MANAGEMENT

        ACCURATE CONTROL OF
        POINT OF SALE

        online offline

        ON-LINE
        OFF-LINE

        user friendly

        FAST AND USER-FRIENDLY
        MOBILE SOLUTIONS

        reporting

        MOBILE
        SET REPORTING

          Horeca

          The Horeca channel, in addition to having the typical needs of normal trade, also has some critical issues related to when the sales force has stock with them that they offer to sell to the point of sale when visiting them. This must be managed by solutions that are capable of managing different aspects, from constant integration with ERP, to managing the loading/unloading of stock, up to the logistic management of the goods.

          fast orders

          SPEED OF ORDER
          TAKING

          geolocation

          GEOLOCALISED
          VISIT PLANNING

          barcode

          BARCODE
          ORDER TAKING

          truck

          UNLOADING/LOADING
          OF STOCK

          mobile warehouse

          MOBILE
          WAREHOUSING

          multimedia catalogs

          MULTIMEDIA
          CATALOGUES

          document management

          ACCURATE
          DOCUMENT MANAGEMENT

          online offline

          ON-LINE
          OFF-LINE